Presenting. At. A brewery.
On November 6, I brought Leads on Loop to a room full of therapists and mental health providers at Vault Brewing, hosted by Jones and Luther Counseling. It was a marketing talk. The best lesson of the day wasn’t on any of my slides.
It was in the room.
The room set the tone
I go to a lot of business events. Most of them feel like a transaction with a name tag: elevator pitches, card swaps, everyone scanning for the next person.
This one didn’t. Dr. Ashlyn, Meredith Luther, and Sherry Breslin set the tone for comfort from the second we walked in. Warm, inviting, welcoming, easy.
People weren’t performing. They were actually talking to each other. Compared to most of the events I go to, it wasn’t close.
What we covered: Leads on Loop for mental health providers
The core idea: most practices don’t have a traffic problem. They have a fit, trust, systems, and follow-through problem. Put ads on top of that and you just get an expensive mess.
We walked through four problems and the shift that fixes each one.
| The problem | The shift | What it looks like |
|---|---|---|
| You look like everyone (“we help everyone”) | Niche down | One clear sentence: “We support [concern] with [approach], via [format], so you can [goal].” |
| Nobody trusts you before they call | Earn trust | Verified bios, a “your first visit” page, clear insurance and fees, borrowed trust from physicians, schools, and EAPs |
| You rent your growth from platforms | Own your systems | Your own domain, a page per clinician, opt-in email, HIPAA-ready intake, and accurate listings everywhere you rent |
| Inquiries die after one touch | Route every inquiry | Every inquiry gets a next step: you, a better-fit referral, or a resource |
Then we tied it together with the LOOP: launch, operate, optimize, progress. Grow only as fast as your capacity allows, and spend 15 minutes a week asking what changed, what went unanswered, and where the bottleneck is.
The real lesson: comfort is the strategy
Here’s the irony. I showed up to talk about marketing, and the hosts taught the biggest lesson before I said a word.
When people feel safe, they lean in.
That’s the whole game. The person searching for a therapist is usually scared, not shopping. They’re worried about privacy, cost, and whether you’re the right fit. No ad fixes that. Credibility and a human do.
Trust before tactics. Comfort before conversion. The right person has to feel safe before they ever reach out.
Jones and Luther Counseling didn’t just host a talk about that. They modeled it.
Resources you can deploy today
If you were in the room, or wish you had been, here are a few tools you can dabble in right now:
- YourFreePlan.com: a free plan built around your practice
- Pocket by MANY: quick-hit resources you can put to work today
Want the slide deck from the presentation? Reach out and we’ll send it over.
If anything from the session sparked a question, or you want a second set of eyes on where your inquiries are getting stuck, my calendar is open: book a consultation.
Thank you again to Dr. Ashlyn, Meredith, Sherry, Jones and Luther Counseling, and Vault Brewing. I had a blast. Cheers.
