Industry: Real Estate Investment
Location: Philadelphia, PA
Focus Avatars: Homeowners with Mortgage Modifications • Delinquent Property Tax Accounts

Problem

PhillyWeBuyHouses.com approached us with a clear but urgent dilemma:
“We’re getting leads, but they’re not the right ones—and we’re losing high-intent opportunities in tax-default and pre-foreclosure categories.”

They needed:

• More motivated sellers from neighborhoods facing tax auctions
• Leads tied to recent mortgage mod rejections
• A funnel that built immediate trust in high-stress situations

The stakes were high—missed timelines meant homes going to sheriff sale.

Plan

We activated a LOOP-informed performance funnel centered around urgency, clarity, and empathy.

Positioning Audit:
→ We optimized the website and ad creative for two key intent triggers:
• “Behind on Mortgage?”
• “Owe Back Taxes?”

Avatar-Tailored Landing Pages:
→ Instead of a one-size-fits-all offer, each segment had its own funnel:

• Tax Default Sellers → “Stop the Auction” language, with testimonials from local homeowners
• Mortgage Modification Failures → Direct headlines like “Loan Mod Denied? We Can Still Help”

Ad Strategy:
→ Google Search + Retargeting + Local Display

• Geo-targeted campaigns narrowed by zip codes flagged for tax liens and sheriff sale lists
• “Urgency-adjacent” messaging like: “Avoid the Next Court Date” or “Get Help Before the Auction”

Speed-to-Lead
→ On-click auto-call options, embedded appointment calendar, and live chat integrated into SMS follow-ups.

Progress

In less than 90 days, the shift in strategy delivered:

• 64% Increase in high-quality seller leads
• 32% Faster close times for distressed deals
• 11.7% Website Conversion Rate from paid traffic (up from 4.2%)
• 4 New Referral Sources created through past client trust builder automations

Takeaway

This wasn’t just about clicks—it was about confidence.
We helped PhillyWeBuyHouses.com turn their process into a pathway for sellers who felt stuck.
In crisis-driven niches, speed builds trust, and clarity closes deals.