In the world of online business, having a well-functioning website and cohesive branding is essential for driving trust, engagement, and ultimately, conversions. PropertyNurse.com, a real estate business with a unique niche, is no exception. However, after a thorough review, it became clear that several technical and branding elements needed improvement to ensure a smoother user experience and stronger brand presence.

In this blog, we’ll walk through the key areas for improvement for Property Nurse’s website, highlighting both technical updates and branding changes that will help elevate the website’s performance and align it with the company’s mission of safety, care, and love.

Technical Updates: Enhancing Website Functionality

Before diving into the visual and branding side of things, it’s crucial to tackle any underlying technical issues that could affect user experience and business operations. Here are the top technical updates for Property Nurse:

1. Email Notifications Fix
   One major issue identified was the lack of an auto email sent after a user submits a form. This is a simple yet important feature for lead capture and follow-up. Adding an auto-response email will reassure potential clients that their form submission was successful and provide them with next steps.
2. Email Routing Adjustments
   Currently, there are issues with email routing for lead submissions. Ensuring that emails go to the correct department or individual is key to timely responses. By reviewing and correcting the routing process, the company can improve response times and overall customer satisfaction.
3. Adding Notifications to All Gravity Forms
   Many forms on the website lack proper notifications. For example, the forms that allow users to request quotes, schedule consultations, or submit inquiries are missing this functionality. Installing notification settings for all Gravity Forms will help ensure that these submissions are immediately flagged for follow-up, preventing leads from slipping through the cracks.
4. Google Reviews Widget
   Social proof is critical, and while Property Nurse already has customer reviews, these are not as prominent as they could be. Installing a Google Reviews widget will allow website visitors to easily view the business’s rating and feedback directly on the site, helping to build trust and credibility.
5. Updating WordPress Plugins and PHP Upgrade
   For a smooth, secure, and fast website, it’s essential to keep WordPress plugins up to date and ensure that the site is running on PHP 8.1. This update will not only improve the site’s speed and security but also enhance overall functionality.

Branding Updates: Aligning with Core Values

Once the technical aspects are addressed, the next step is to look at the branding. For Property Nurse, creating a cohesive and engaging brand presence that resonates with its target audience is essential. Here are the key branding updates:

1. Enhancing Social Proof
   Reviews are an incredibly valuable asset for any business. Property Nurse already has great reviews, but the screenshots are blurry and hard to read. Increasing the size and clarity of the reviews will make them more impactful and easier for visitors to read, reinforcing the positive feedback from clients.
2. Standardizing Brand Language
   One of the main points of improvement is ensuring that all brand language is consistent across the site. Property Nurse is built on the concept of care, safety, and love, which ties directly into the “nurse” theme. This should be reflected in all messaging and content, ensuring that customers instantly connect with the brand’s values.
3. Updating the “About Us” Page
   A crucial part of branding is personal connection. To make the “About Us” page more relatable, new images should be added, including:
   • Headshots of the team members in casual attire (V-neck shirts) to appear approachable and relatable.
   • A picture of the owner and their father to create a sense of family and trust.
   • A picture of the woman who wholesaled 2 properties to the business to add a real, personal story to the page.
4. Defining Core Brand Values
   A business’s values help guide its decisions and establish its identity. For Property Nurse, defining 5 core brand values will strengthen the message and guide the overall brand strategy. These values should be clearly integrated into all website content, ensuring consistency and alignment with the brand’s mission.

Ongoing Consistency: Maintaining the Brand’s Voice

After the updates are made, it’s important to ensure that brand language and visual identity stay consistent across all channels. This includes making sure the language reflects the nurturing, trustworthy, and caring qualities associated with the “nurse” concept, and that visuals across the site align with this tone.

Action Plan and Next Steps

Now that we have an overview of the key updates needed for Property Nurse, here’s a simple action list to guide the next steps:

1. Technical Updates:
   • Fix email notifications for form submissions.
   • Correct email routing issues.
   • Add notifications to all Gravity Forms.
   • Install the Google Reviews widget.
   • Update WordPress plugins and upgrade to PHP 8.1.
2. Branding Enhancements:
   • Increase the size and clarity of customer reviews on the site.
   • Standardize brand language to reflect the “nurse” concept.
   • Update the “About Us” page with new images and personal stories.
   • Define and integrate 5 core brand values into the website.
3. Ongoing Consistency:
   • Ensure brand language is cohesive and reflective of the core values.
   • Regularly assess the site’s visual identity for alignment with brand messaging.

Conclusion

A well-maintained website is key to building trust, improving user experience, and ultimately, driving conversions. By addressing these technical and branding updates, Property Nurse will not only improve its site’s functionality but also strengthen its position in the market as a trusted, caring, and reliable resource. These changes will set the foundation for long-term growth and success.