Hey . . . let’s talk about that moment when someone drops their address into your “Get Your Offer” form . . . then vanishes.
No name. No phone. Just an address and poof — ghosted.
Most marketers shrug and move on. But the smart ones? They lean in. Because that partial lead? That’s intent. That’s curiosity. That’s someone cracking the door open.
Here’s how to walk through it — and stack closings without spending more on traffic.
The Funnel Math You Need to Know
Let’s say your site pulls 1,000 visitors.
- About 20% drop an address → that’s 200 partial leads
- Only 3% (30) complete the full form
That leaves you with 170 partials that most folks ignore.
But here’s what we did instead . . .
Step 1: Capture the Address First
Use a two-step form (like Gravity Forms). Step one just asks for the address.
That’s the low-friction entry point. You get the gold — the location — without scaring people off too early.
Step 2: Skip Trace + Manual Follow-Up
Now you’ve got a list of 170 addresses.
Here’s how to turn that pile of “almosts” into real leads:
- Skip trace to grab phone numbers
- Manual outbound calls (yes, actual humans calling with something valuable)
- Send a postcard that doesn’t look like junk
- Run retargeting ads to that address on Google or Meta
Let’s say you reach 25% of them (43 people).
If just 1 in 5 becomes a real lead → boom, that’s 9 more leads.
At a close rate of 1 in 10, that’s 1 extra deal from traffic you were already paying for.
If your average deal nets $20K? That’s $20K added without upping your ad budget.
Why It Works
Because not everyone’s ready to sell today.
But when they type in their address, they’re thinking about it. They’re curious. That’s a window of opportunity.
And here’s the key: your follow-up can’t feel spammy. You’re not just calling because you can — you’re calling because you have something useful.
“Hey, I saw you were checking your property’s value. If you ever want to see what it could go for, I can get you a real number — no strings.”
That’s a soft close. Low pressure. High value.
Bonus Tip: Automate the Hand-Off
Want to make this run smoother?
Zapier your skip trace.
Set it up so that every time a new address comes in, it hits your skip tracing tool, pulls the data, and drops it into a task board or spreadsheet for your team.
No delay. No bottleneck. Just leads your staff can pick up and start working immediately.
That’s how you turn a passive funnel into a proactive machine.
The Big Takeaway
✅ 30–40% more lead volume from the same traffic
✅ Conversations that competitors miss
✅ Real closings from “maybe later” traffic
You don’t need to push harder. You just need to follow up smarter.
Want help building this into your funnel? I’ve got the blueprint ready.
. . . Let’s get to work.
