How Feedback Loops Are Breaking Content—and How You Can Fix It

You’ve seen it. You’ve felt it.
That moment you’re reading a post and think:
“This feels… off. Flat. Like a robot wrote it.”

Here’s the kicker:
The more AI-written content floods the internet, the worse the content gets.
Why? Feedback loops.

What’s a Feedback Loop? (And Why Should You Care?)

Every time AI writes something and it gets published online, it becomes part of AI’s training data.
So when you ask ChatGPT to write a blog post, it’s pulling from content that was…
…already generated by ChatGPT.

Copy of a copy of a copy.
Each loop gets blurrier. More generic. Less human.

That’s how the Dead Internet happens.

Enter: The GPT Negative Phrase List

At MANY, we got tired of seeing the same phrases regurgitated endlessly:

• “Unlock your potential”
• “In today’s digital era”
• “Furthermore, let’s dive in…”

That’s why we made the GPT Negative Phrase List — a no-fluff, no-jargon, straight-up hit list of 100+ phrases that scream:
“A bot wrote this.”

It’s not anti-AI.
It’s pro-human.
It’s a tool to help your content sound like you, not a lazy prompt.

👉 Grab the GPT Negative Phrase List here

The Shared Human Experience Deserves Better

The internet should reflect us — real ideas, real voices, real stories.
Not AI slop churned out to fill quotas.

By being intentional with what we publish, we create better content.
Better data.
And—by extension—better AI.

It’s not complicated:

• Write better content
• Train AI to be better
• Everyone wins

The 4 Rules of Using AI (Read This Next)

We’re not anti-AI.
We’re anti-lazy.
If you’re going to use AI in your content, do it right.

Our 4 Rules of AI explain how to use AI as a tool—not a replacement.

Read Jonesy’s 4 Rules of Using AI here

TLDR: Do Your Part

• Check your content for AI slop
• Train your team to spot it
• Publish with more care
• Make the internet (and future AI) a little smarter

Start with the Negative Phrase List:
👉 Get it here

P.S. Yes, We Know

This cover image was created by AI.
I’m not an artist, friends. But I am smart enough to know the difference between a tool and a crutch.
Keep it human.