From scattered clicks to consistent, qualified leads

Client Background
VR Business Sales in Bucks County helps owners sell their businesses and buyers find the right opportunity. Their team had strong sales expertise but their digital marketing was working in silos — SEO wasn’t driving the right traffic, ad spend was scattered, and the follow-up process wasn’t fully connected.

Challenges

• SEO efforts weren’t producing relevant leads — traffic wasn’t matching search intent
• Ads were running on broad match keywords, eating up budget without conversions
• No direct connection between ad clicks, lead capture, and CRM follow-up
• All ads pointed to the main site rather than conversion-focused pages
• Content focused on features, not the “why” behind the brand’s work

Approach (LOOP Framework in action)

Launch – Quick wins to fix targeting and lead flow

• Swapped broad match PPC keywords for high-intent exact match terms
• Built dedicated landing pages for each ad set to boost relevance and conversions
• Connected ad forms directly into the CRM for instant follow-up

Operate – Build campaigns that hit the right audience

• Created industry-specific ad groups and copy
• Optimized page layouts for faster load times and clear CTAs

Optimize – Improve visibility and authority

• Shifted from generic SEO tactics to intent-driven keyword strategy
• Developed content around client success stories and business owner motivations

Progress – Long-term brand positioning

• Introduced a story-driven content calendar highlighting purpose, client wins, and local market insights
• Strengthened VR’s position as the trusted, local advisor for business transactions

Results

• Significant increase in qualified web traffic from both paid and organic sources
• Ads now fully track user journeys from click to CRM entry, enabling clear attribution
• Landing pages consistently outperform the main site for conversion-focused campaigns
• Sales team receives faster, warmer leads with context on ad source and user behavior
• Content now draws in visitors who are ready to take action rather than casual browsers

Takeaway
When your marketing talks to the right people — and your funnel connects from first click to final call — every campaign becomes a growth engine.