The Challenge

Property Nurse came to us with a strong mission — to bring care, safety, and trust to real estate — but their website and brand presence weren’t quite delivering on that promise.

Following an in-depth OmniPresence Audit, we uncovered friction across two key areas:

1. Technical Infrastructure – Forms weren’t delivering notifications, the backend was outdated, and lead routing was inconsistent.
2. Brand Experience – The message of “nurture, safety, and trust” was buried. Core values, team visuals, and real stories were missing from key pages.

The Action Plan

We focused on two parallel tracks:

1. Technical Foundation

• Fixed all Gravity Form email notifications
• Corrected lead routing to ensure proper follow-up
• Upgraded PHP and plugins for faster, safer site performance
• Installed a live Google Reviews widget for real-time social proof

2. Brand Realignment

• Overhauled the “About Us” page with authentic team visuals and origin stories
• Enhanced all testimonial visuals and copy for clarity and impact
• Standardized brand language to reflect values of care, clarity, and approachability
• Defined and embedded 5 core brand values across the site

The Expansion: Adding Commercial & Land

After the cleanup and relaunch, we worked with the Property Nurse team to broaden their positioning. This included:

• New service categories for Commercial and Land
• Adjusted CTAs and lead flows to accommodate these new verticals
• Social content and landing pages tailored to each audience segment

This evolution allowed Property Nurse to move beyond residential, serving investors with larger portfolios while keeping their signature trust-first voice.

The Outcome

• Bounce rate dropped by 22%
• Form submissions increased by 37%
• Time on site increased by 40 seconds
• Inbound commercial and land inquiries started within the first 30 days of relaunch