Introduction

ProForm Construction Group, a trusted name in construction and renovation, sought to elevate its digital presence and connect with a specific audience: Spanish-speaking homeowners and real estate professionals. Leveraging Glen’s extensive experience in real estate, codes, licenses, and permits, the company aimed to position itself as a go-to resource for seamless construction solutions. To support this strategy, a free action guide was developed as a lead magnet to educate and attract potential clients.

Challenges and Objectives

The primary challenges faced by ProForm Construction Group included:

• Reaching a Specific Demographic: Engaging Spanish-speaking clients effectively in a competitive market.
• Showcasing Expertise: Highlighting Glen’s unique experience in real estate and permitting to build credibility and trust.
• Driving Engagement: Providing valuable resources to potential clients to spark interest and generate leads.

The company’s objectives were:

• Create a bilingual website optimized for Spanish-speaking users.
• Develop a compelling lead magnet to position ProForm as an authority and attract qualified leads.
• Implement targeted campaigns to engage Spanish-speaking homeowners and real estate investors.
  
  

Solution and Implementation

ProForm Construction Group implemented a multifaceted strategy to achieve these goals:

1. Bilingual Website Development:
   • Designed a fully bilingual website with seamless language switching to cater to both English and Spanish-speaking audiences.
   • Highlighted Glen’s expertise in real estate, codes, and permits to establish authority and build trust.
     
     
     
2. Localized Messaging:
   • Created culturally relevant marketing content tailored to Spanish-speaking homeowners and real estate investors.
   • Emphasized the company’s ability to simplify complex permitting and construction processes.
3. Lead Magnet Creation:
   • Developed a free action guide, “5 Easy Home Projects That Don’t Require Permits,” to attract leads and showcase Glen’s expertise.
   • The guide provided actionable insights for real estate investors looking to enhance property value without navigating complex permit processes.
     
     
     
     
4. SEO and PPC Campaigns:
   • Optimized the website for Spanish-language keywords such as “proyectos para el hogar sin permisos” and location-specific phrases.
   • Ran Google Ads targeting Spanish-speaking homeowners and investors searching for construction and renovation services.
5. Community Engagement:
   • Fostered connections with local Spanish-speaking communities through partnerships, sponsorships, and online outreach.
6. Visual Branding Refresh:
   • Updated branding with bilingual taglines and visuals that resonate with the target audience.

Results and Impact

The tailored strategy produced strong results for ProForm Construction Group:

• Increased Lead Generation: The free action guide attracted numerous leads, driving engagement and positioning ProForm as a trusted authority.
• Expanded Reach: The bilingual website and targeted campaigns significantly boosted inquiries from Spanish-speaking clients.
• Enhanced Credibility: Highlighting Glen’s expertise in real estate and permitting instilled trust in both Spanish- and English-speaking audiences.
• Improved Engagement: PPC ads, SEO optimization, and the lead magnet provided consistent lead flow and increased interaction.
• Community Recognition: ProForm became a recognized name within local Spanish-speaking communities, strengthening its reputation.

Conclusion

ProForm Construction Group successfully connected with an underserved market by combining a bilingual digital presence with Glen’s extensive expertise. The free action guide, “5 Easy Home Projects That Don’t Require Permits,” proved to be a valuable lead magnet, driving engagement and generating qualified leads. By integrating culturally relevant messaging, SEO, PPC campaigns, and actionable resources, ProForm built trust and established a strong foothold among Spanish-speaking homeowners and real estate investors.

This strategy demonstrates the power of targeted marketing and valuable resources in achieving business growth and community impact.