PB Adjusting & Adjusting Acadamy

From Cold Leads to Career Launchers: How Adjusting Academy Built a High-Ticket Funnel That Works

The Challenge

PB Adjusting and its sister brand, Adjusting Academy, were sitting on a goldmine… but there was no map.

Adjusting Academy was offering a high-ticket, career-launching program for aspiring public adjusters, but their marketing funnel? Practically non-existent. No clear path to enrollment. No nurture sequence. No reason for cold leads to stick around.

Meanwhile, PB Adjusting lacked systemized follow-up for incoming leads and struggled with duplicate platforms, spammy contacts, and missed conversion opportunities.

Top Marketing Gaps Identified:

• Zero top-of-funnel strategy—only speaking to “ready-to-buy” prospects
• High-ticket offer with no warming sequence, no testimonials, no trust-builders
• Vague site messaging without outcomes or proof
• Weak CTAs and fragmented online presence
• No educational or content strategy to capture and engage the curious

The LOOP Framework in Action

LAUNCH – Quick Wins

• Rebuilt the homepage hero with clearer value: “Become a Certified Adjuster in 90 Days”
• Introduced strong CTAs for every funnel stage: from free guides to “Apply Now” buttons
• Embedded social proof with student testimonials and job placement stats
• Unified online profiles for credibility and SEO lift

OPERATE – Funnel & Lead Nurture Buildout

• Designed a free lead magnet (“Adjuster Career Roadmap”) and launched automated nurture flows
• Clarified curriculum breakdown and pricing value—making the offer feel tangible
• Tightened up CRM usage for both brands, improving follow-up and filtering spam

OPTIMIZE – Content Engine & Brand Authority

• Developed blog, SEO, and YouTube content strategy
• Launched social campaigns focused on high-traffic questions and myths about adjusting careers
• Introduced mid-funnel resources like free webinars and career Q&A reels

PROGRESS – Long-Term Growth & Retention

• Built out advanced training upsells and community offers
• Positioned Pete and Jonni (the founders) as thought leaders through PR, interviews, and content features
• Rolled out email re-engagement campaigns targeting past students and unconverted leads
• Added referral incentives and partnerships for job placement credibility

Outcomes & Wins

• Unified presence across multiple online platforms
• Clear messaging and outcomes now featured sitewide
• Automated lead nurture capturing previously lost cold traffic
• Pete & Jonni featured in guest podcasts, growing organic reach
• Improved email performance and revived dormant CRM segments
• Advanced training roadmap and community model now in play for long-term LTV

Why It Worked

This wasn’t just a funnel fix – it was a brand evolution. By deploying the LOOP framework, we turned an underperforming, high-value offer into a structured experience that builds trust, earns attention, and drives real conversion.

PB Adjusting and Adjusting Academy now operate like the dual-engine brand they were meant to be—generating leads, nurturing future pros, and growing a reputation in the industry… not just for their service, but for launching careers that stick.