Industry: Wellness & Entrepreneurship
Launch Timeline: <1 Week
Services Delivered: Brand Kit, Podcast Strategy & Production, Website Build, Streaming Distribution, Social Launch

CHALLENGE

Jess and Jonesy wanted to create a podcast that spoke directly to solopreneurs feeling the emotional weight of building a business—but they didn’t just want it to be another content dump. They needed a fully realized brand, distribution plan, and marketing strategy… fast.

SOLUTION

Using MANY’s LOOP Framework, we fast-tracked the entire launch within 7 days.

Launch

• Built a branded podcast site with embedded episodes and streaming links
• Designed a full brand kit: logo, typography, color palette, episode thumbnails
• Established Spotify, YouTube, and social presence

Operate

• Created a mini content engine for episode rollout across platforms
• Developed email, blog, and clip strategies for traction and engagement

Optimize

• Implemented performance tracking via UTM links and YouTube analytics
• Scheduled guest features and themed content sprints based on early feedback

Progress

• Positioned “Minding Our Business” as a go-to mental health pit stop for founders
• Integrated sponsorship pathways for long-term monetization

RESULTS

• Launched full podcast brand in 6 days
• Spotify and YouTube active within 48 hours
• Engaged first 100 listeners organically within first week
• Created a replicable model for future client podcast launches

QUOTE FROM THE TEAM

“This was a passion project turned powerhouse… We didn’t just launch a podcast—we built a platform for founders to breathe, reflect, and grow. And we did it all in a week.”
—Jonesy