Background: Fortify IT Solutions specializes in providing cutting-edge cybersecurity solutions to protect Registered Investment Advisor (RIA) firms from cyber threats and ransomware. With an increasing number of RIAs facing sophisticated cyber-attacks, Fortify IT Solutions recognized the urgent need to enhance their outreach and education efforts.

Challenge: The challenge was twofold. First, Fortify IT Solutions needed to migrate their digital presence from a defunct agency without losing their online footprint. Second, they aimed to launch a lead generation campaign focused on a Risk Assessment guide to educate RIAs about cybersecurity risks and solutions.

Solution: Our agency was tasked with executing a seamless website migration to ensure continuity in Fortify IT Solutions’ online presence. We then strategized and implemented a comprehensive digital marketing campaign centered around the “3 Surefire Signs Your IT Company Is Failing To Protect You From Ransomware” guide.

Implementation:

• Website Migration: We successfully migrated Fortify IT Solutions’ website, ensuring no disruption to their service offerings and maintaining SEO rankings.
• Lead Generation Campaign: We developed a targeted campaign to promote the free guide, utilizing a mix of email marketing, social media advertising, and content marketing to reach RIAs effectively.
• Content Strategy: The campaign was supported by a robust content strategy that highlighted the risks RIAs face and the importance of advanced cybersecurity measures.

Results:

• Increased Awareness: The campaign significantly raised awareness among RIAs about the evolving cyber threat landscape and the limitations of traditional IT security measures.
• Lead Generation Success: The campaign generated a substantial number of leads, with RIAs downloading the guide and reaching out for personalized cybersecurity strategies.
• Strengthened Position: Fortify IT Solutions strengthened its position as a thought leader in cybersecurity for RIAs, with increased inquiries and client engagements following the campaign.