Client:

JC Business Doctor
Collaborator: Hannah Jesse

Industry:

Small Business Consulting & Operations Strategy

Services Used:

• Social Media Management
• Branded Creative Assets
• Visual Identity Refresh

Challenge:

Hannah Jesse, the founder of JC Business Doctor, was already making waves as an operations consultant helping small business owners systematize their success. But while her backend strategies were dialed in, her front-facing digital presence lacked cohesion and personality. Her brand needed to reflect the same level of clarity, consistency, and professionalism that she brings to her clients.

Strategy:

We joined forces to amplify Hannah’s personal brand and streamline her social media presence using the Launch + Operate phases of our LOOP framework.

Launch

• Performed a light OmniPresence Audit to identify visual and messaging inconsistencies.
• Refreshed her visual style with new post templates and creative direction aligned to her voice: clear, empowering, no-nonsense.
• Collaborated on key messaging to better connect with solopreneurs and founders looking to scale smart.

Operate

• Created a monthly content calendar that balanced strategy tips, operational wisdom, and behind-the-scenes peeks.
• Designed branded reels and static posts that mirrored the efficiency she brings to client operations.
• Built engagement loops with custom graphics and CTAs to boost conversation and visibility.

Results:

Stronger Brand Recall as clients began referencing posts during consultations

+225% Growth in Social Engagement within the first 60 days

Improved Lead Quality with DMs and inquiries directly tied to content themes

Established a Consistent Visual Brand across Instagram and LinkedIn