Glen Guadalupe

Bilingual Expertise Meets High-ROI Selling: Helping Homeowners Sell Smart — In English or Español

The Opportunity

Glen wasn’t just another agent — he was a rare blend of contractor, inspector, and licensed realtor… who also speaks fluent Spanish.

But his brand wasn’t showcasing that full advantage.

His “Profit-Optimized Remodeling” concept was brilliant — helping sellers invest wisely in pre-sale improvements that actually boost value — but it wasn’t front and center. And more importantly, Spanish-speaking homeowners weren’t being spoken to directly.

What We Did

1. Bilingual Positioning + Brand Clarity

• Tightened Glen’s positioning around “ROI-focused selling”
• Crafted bilingual messaging to build trust with both English and Spanish-speaking sellers
• Emphasized Glen’s hands-on background in construction and code inspection to boost credibility

2. Website Optimization + Spanish Readiness

• Rebuilt sections of the website for cleaner flow and faster lead capture
• Added a toggle for Spanish-language content, including the seller guide and CTAs
• Showcased properties sold with captions in both languages to connect with a broader audience

3. Lead Funnel for Sellers (English + Español)

• Built a downloadable freebie: “12 Tips for Selling in Any Market” — available in both languages
• Designed a simple email sequence with helpful, educational content in Spanish and English
• Created Google and Facebook ad variations specifically targeting Spanish-speaking zip codes and communities

The Results

• +49% increase in total seller inquiries
• +212% growth in guide downloads (with 38% in Spanish)
• Spanish-language traffic to the site increased by 74% in the first 30 days
• Glen booked multiple consultations with bilingual families who found him through Spanish ads

Consultant’s Take

Glen’s story was already powerful. He just wasn’t telling it in both languages — or showing just how much value he brings to the table as a trusted, knowledgeable, bilingual professional.

Now, he’s positioned to serve more of the community, with a site and funnel that reflect both his experience and his roots.