Jim Dunphy’s Landscaping
This was a digital transformation — not just a redesign.
For businesses like Jim Dunphy’s Landscaping, the digital piece often lags behind the day-to-day work. Our job was to bring everything up to speed — and make the online experience reflect the professionalism and trust they’ve built over decades.
The result? A digital presence that works as hard as they do.
From Outdated to Optimized — Bringing a Trusted Local Brand into the Digital Age
Client: Jim Dunphy’s Landscaping
Location: Mt. Laurel, NJ
Industry: Residential & Commercial Landscaping
Services Delivered: Website Redesign, Payment Portal, SEO, Content Marketing
The Challenge
Jim Dunphy’s Landscaping came to us through a trusted client referral — and as soon as we got a look at their digital presence, we knew what needed to happen.
They had everything you can’t fake:
- Decades of experience
- A loyal client base
- Deep trust in their community
But their online presence? It was stuck in the past. An outdated website, no clear lead flow, no content strategy, and no SEO infrastructure meant that the business was thriving offline — but invisible online.
The Strategy
Our goal was simple: turn offline reputation into online momentum.
Here’s what we implemented:
- Website Redesign:
A modern, responsive site that clearly communicates their service offering, showcases their work, and guides users toward action — whether booking a consult or paying a bill. - Payment Portal Integration:
A seamless, secure payment experience that reduced friction for customers and streamlined back-office operations for the team. - SEO Foundation:
We restructured their on-page SEO, optimized service area pages, and began building local authority — making sure Jim’s team shows up where it counts: in Google’s local results. - Content Marketing:
Built a content calendar focused on seasonal tips, service highlights, and trust-building topics to boost engagement and support organic search visibility.
The Results
- 28 new website leads from organic search within the first 30 days
- Simplified client payments through a branded, on-site portal
- Improved visibility in local search results
- Professional presence that matches the brand’s credibility and caliber
