Repurpose Your Content Across Multiple Platforms for Maximum Growth

Course Outline

Course Introduction

What is the Conversion Chemistry Effect?
Why repurposing content matters in today’s noisy digital landscape
Overview of the course goals: simplify, scale, and systemize your content creation

Understanding Pillar Content

Defining pillar content and why it’s the foundation of your strategy
Examples: newsletter, podcast, blog, long-form video
Starting with what you’re good at: written word, video, audio, or visual design
Repurposing isn’t new — it’s just smarter now

Building Your First Content Asset

How to generate content ideas with ChatGPT
Using your audience questions and personal experiences as inspiration
Writing or recording with clarity, value, and conversion in mind

Repurposing Flow

The 3-step process: Create, Cut, Distribute
Breaking your pillar content into short-form assets
Using AI to turn one piece into many
Referencing actual examples from the podcast, blog, and newsletter

Platform Strategies

Facebook: content for community and written engagement
Instagram: short videos, reels, visuals, and stories
YouTube: shorts and searchable long-form video
LinkedIn: authority-driven written content and vertical video
TikTok: trends, stories, and hooks
Twitter/X: bold, concise microblogging
Pinterest: inspirational visual storytelling
Reddit: research, validation, and niche discovery

Using Tools to Repurpose Like a Pro

OpusClip Pro: automatic video clipping and captioning
Publr.io: multi-platform scheduling and post management
Canva: visual resizing and creative batch design
BuzzSumo & Google Trends: topic validation and idea expansion
Microsoft Clarity: understanding user behavior through heatmaps

Learning Styles and Content Formats

Applying the Universal Design for Learning approach
Why some people want to watch, some want to read, and others want to listen
Making your content accessible and appealing in multiple formats

SEO, Analytics, and Performance Tracking

How to avoid SEO cannibalization when repurposing
Understanding metrics by platform
Using polls and first-party data to improve relevance
Analyzing bounce rate, engagement time, and click-throughs
Tools for testing: Google Analytics, Clarity, platform insights

Common Challenges and How to Overcome Them

What to do if your content flops
How to repackage a low-performing post
Knowing when the issue is platform, timing, or execution
Maintaining voice and quality with AI assistance

Real-World Systems and Schedules

How to build a realistic content calendar
The “3-platform rule” to avoid burnout
Reusing past content efficiently (compilations, quote cards, recaps)
Leveraging repurposed content for brand consistency across channels

Bonus: Faceless and Automated Brand Building

Building audience and reach without showing your face
Example: Shut Up Karen and faceless growth strategy
Tapping into trends and niche-specific virality without burnout

Final Implementation Plan

Pick one piece of pillar content to start with
Repurpose it into 3 formats for 3 platforms
Use templates, tools, and trackers to stay consistent
Track engagement, improve over time, and stay audience-driven