7 Ways You’re Misusing Social Media And What to Do About it
What You’ll Learn
This is not a fluff course about posting more Reels. It’s a reality check for solopreneurs and small teams who want social media to actually drive results.
Here’s what we’re unpacking:
- You’re Everywhere. And Nowhere.
Spreading yourself across too many platforms thins out your presence. Learn how to choose the right ones and double down. - You Sound Like a Billboard, Not a Brand.
Constantly selling pushes people away. Discover how to balance value-driven posts with strategic offers using Frank’s 2:1 rule. - You’re Ignoring the Comments… and the Humans Behind Them.
Social media is not a broadcast tool. If you’re not talking back, you’re leaving trust and sales on the table. - You Post “On Trend” but Off Brand.
Using trending audio doesn’t work if it confuses your audience. Hannah shares the Celery Test to keep your message aligned. - You Don’t Have a Plan. You Just Post.
Random posts create random results. Jonesy and Hannah break down how content pillars and a simple calendar unlock clarity. - You’re Chasing Followers Instead of Customers.
Follower count is a vanity metric. We’ll help you track what actually matters—engagement, leads, and conversions. - You Built on Borrowed Land.
Relying on one app is risky. Frank explains how to protect your business with a true owned content strategy.
What You’ll Walk Away With
- A mini social audit to pinpoint your biggest opportunity
- The 30/30/30 content split to keep your feed balanced
- A real-world fix for each mistake
- Bonus: Frank’s “10 Fatal Social Mistakes” checklist
