Client: Fix‑It Buddy (Haddonfield, NJ)
Challenge: Disconnected website lead forms, weak capture-to-conversion path, and limited recurring revenue streams.
Solution: Full WordPress rebuild + CRM integration + retention & maintenance campaign.
Outcome: [Insert metrics: lead volume increase, subscription sign‑ups, direct mail response rate, etc.]

1. Background

Fix‑It Buddy had grown through word‑of‑mouth and service excellence, but their digital front‑end was not aligned. Lead forms existed but were not tied to a follow‑up system. Previous clients were not being leveraged for retention. Their goal: build recurring revenue via maintenance plans while preparing for scale.

2. Scope of Work

• Website Rebuild: Migrated to WordPress, cleaned up UX/UI, streamlined lead capture forms.
• CRM Integration: Connected website to GoHighLevel (GHL) to automate intake, tagging, and follow‑up.
• Campaign Launch:
  • Email reactivation to past customers
  • Targeted paid ads leveraging previous customer lists
  • Direct mail piece sent to key segments with intro offer for maintenance plans
• Offer Creation: Introduced “HandyHome Membership” maintenance plan as lead‑offer: monthly service subscription for prior clients.

3. Execution Highlights

• Website forms were audited, cleaned and mapped into GHL workflows within [timeframe].
• Email sequence triggered same day site went live; emails set up in Notion (or GHL) to nurture and convert.
• Direct mail creative drove to landing page with 20% discount for past clients.
• Paid media campaign ran local targeting (South Jersey) and remarketing lists of previous leads.

4. Key Learnings

• Streamlined capture + backend integration drives faster conversion.
• Reactivating past customers is a low‑cost high‑return strategy.
• Bundled maintenance offers create recurring revenue and improve valuation.
• Direct mail combined with digital retargeting amplifies reach locally for home‑services.
• Systemizing the funnel and tracking sets the stage for scale and eventual exit.

5. Next Steps

• Scale membership sign‑ups via referral program and influencer/partner outreach.
• Expand service area and test franchise‑ready messaging.
• Continue optimizing paid media; begin lookalike & geo‑expansion.
• Implement full MMM tracking for channel‑level budget optimization.