Challenge

George already had a dedicated following through his podcast, “The DayBreak Show,” and his “Get Unstuck” messaging—yet lacked a streamlined way to turn that attention into clients. He needed a clear offer, optimized landing pages, and a checkout funnel that converted prospects into paying clients.

Strategy

Leveraging the Launch + Operate phases of LOOP, we developed a seamless customer journey gateway for George’s audience:

Launch

• Defined a clear signature offer: a 90-minute clarity consultation with a 1-month follow-up (priced at $500), plus an elite 12-session coaching experience (priced at $5,000) George BrunoGeorge Bruno.
• Crafted persuasive landing pages with friction-free copy, highlighting George’s decades of experience, his specialization in accelerated recovery for breakup and career transitions, and client-centric outcomes.
• Built an optimized checkout funnel for both service tiers—integrating straight-to-payment flow, trust signals, testimonials, and transparent pricing.

Operate

• Aligned promotional pathways with George’s existing channels: podcast, email list, YouTube, and social media.
• Set up retargeting nudges: Checkout reminders, limited-time incentives, and follow-up messaging for partial submissions.
• Tracked conversion metrics to enable real-time optimization across messaging, page layout, and offer clarity.

Results

• Consistent Inquiry Flow tied directly to George’s audience touchpoints (podcast mentions, emails, social posts)
• Clear, frictionless booking experience with simplified pricing and funnel steps
• Increased paid engagements, especially for the 90-minute offer—enabling scaling of higher-ticket coaching programs
• Finer audience segmentation, nurturing leads by level of interest and readiness