From Garrison & Lees to PA Behavioral Services — Launching a Teletherapy Brand for Pennsylvania

Challenge

Garrison & Lees Behavioral Health had outgrown its original brand. What started as a localized, name-based practice evolved into a dynamic team offering statewide teletherapy. They needed a new name, digital experience, and messaging platform that reflected broader accessibility while preserving trust, compassion, and clinical credibility.

Strategy

Following the LOOP framework, we developed and launched a rebrand that matched their expanded care model and upcoming campaigns.

Launch

• Rebranded the organization to PA Behavioral Services, aligning the name with their broader mission: accessible, expert virtual care for all of Pennsylvania.
• Delivered positioning statements that carried clarity and care:
  Expert Care, Virtually Anywhere in Pennsylvania
  Empowering Your Journey Towards Mental Wellness
• Designed and developed a modern WordPress site with clear pathways for individual therapy, group sessions, and specialty programs. Each service page was structured for clarity, accessibility, and SEO.

Operate

• Created brand-aligned content templates for blog posts, therapist spotlights, and FAQ pages.
• Built out service pages and bios to reflect the diversity and expertise of the clinical team.
• Structured digital pathways for inquiries, insurance info, and scheduling across devices.
• Aligned all brand assets with HIPAA-compliant messaging and telehealth technology standards.

Results

• Rebrand launched smoothly with no disruption to client services
• New digital identity positioned the brand for scale while retaining clinical credibility
• Stronger engagement via blog posts and educational content
• Streamlined inquiry and intake process, reducing confusion and bounce rates