Case Study: Launching AR Senior Solutions at Prime Time

Services Used:

• Brand Launch Strategy
• Visual Identity Design
• Web Presence Setup
• Creative Collateral for TV + Digital Alignment

Challenge:

AR Senior Solutions was stepping into the spotlight—with a new TV commercial campaign about to air, but no cohesive brand ready to catch the momentum. They needed a complete visual identity, foundational messaging, and digital touchpoints—fast. The clock was ticking, and the brand needed to land strong across TV, social, and web all at once.

Strategy:

We activated our Launch + Operate LOOP framework to help AR Senior Solutions move from zero to polished presence—right on schedule.

Launch

• Created a clean, compassionate visual identity: logo, color palette, typography, and brand voice tailored for trust, warmth, and clarity.
• Designed and developed a single-page website with clear services, contact forms, and trust-building language optimized for seniors and their families.
• Delivered branded graphics and messaging to pair directly with the commercial spots airing locally—ensuring alignment across channels.

Operate

• Built a short-term social media strategy to support the commercial push and give viewers a clear next step.
• Supplied creative for digital ads and retargeting efforts to capture interest driven by the commercial campaign.
• Structured content around key conversion goals: inquiries, consultations, and referrals.

Results:

• Brand launched in under 3 weeks to match live commercial campaign timing
• Seamless visual and messaging consistency across TV, web, and social platforms
• Boost in inbound inquiries after commercial launch, with clear digital pathways for conversion
• Foundational branding assets in place to support long-term marketing growth