Services Used:

• Social Media Management
• Content Creation
• Visual Identity Refresh

Challenge:

YBA had a rich, active community—but online, their presence didn’t reflect that. Their social feeds lacked cohesion, event promotion felt last-minute, and creative content didn’t match the energy of their in-person events. They needed fresh eyes and strategic hands to unify their digital voice and reengage locals online.

Strategy:

We stepped in to guide their social content with intentionality, leveraging the Launch + Operate phases of our LOOP framework to set a strong foundation for visibility and engagement.

Launch

• Conducted a mini OmniPresence Audit to assess gaps in consistency, branding, and engagement.
• Refreshed post templates to align with YBA’s brand while adding a dose of polish and approachability.

Operate

• Created a social content calendar to promote events, member highlights, and community news.
• Designed scroll-stopping creatives with custom illustrations and motion to stand out in feeds.
• Introduced visual consistency with custom templates and branded icons for stories and reels.

Results:

• 3x Increase in Weekly Engagement within the first 30 days
• Consistent Posting Schedule across Instagram and Facebook for the first time in 12 months
• Boosted Event Attendance through clearer, earlier digital promotion
• Branded Visuals Rolled Out across email, flyers, and social, creating a unified identity

What the Client Said:

“We’ve always had heart—but MANY gave us a voice. Our members love how we show up online now, and it’s made a real difference in turnout and engagement.”